Find Your School
Officially licensed with 100+ universities.
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Heavyweight, embroidered, never printed.
100% cotton at 330 gsm. Every crest is stitched in thread, so it never cracks or fades in the wash.
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New for Fall '26.
Reversible pullovers, Building Hoodies, Sideline mocknecks and 5 panel hats for 60+ schools.
Shop pre-orders"The embroidery is perfect. The mockneck is not tight and so comfy! 100% cotton too."
"I typically don't write reviews but this was amazing! The quality is phenomenal and it was delivered so fast."
"The quality of the quarter zip is insane!! I love it so much and it shipped within a few days!"

It started with one sweatshirt.
When I was a student, my brother gave me a vintage Clemson sweatshirt. It became the piece I reached for constantly: heavyweight, broken-in, and embroidered. I looked around and realized nobody was making college apparel like that anymore. So I started Traditions to fix it, beginning with Clemson and getting licensed school by school.
Asa, Founder2,000+ Five-Star Reviews
Real reviews from real customers across 100+ universities.
"I love it! True to size and the lining is extremely soft. Product quality: 10/10! Amazing embroidery."
"I typically don't write reviews but this was amazing! The quality is phenomenal and was delivered so fast! The washing instructions card was a nice touch."
"The quality of the quarter zip is insane!! I love it so much and it shipped within a few days!"
"Beautiful! My wife wears this to every Pitt home game she can, and I take it when she isn't looking! Gets so many compliments!"
"Absolutely amazing quality sweatshirt! Both sweatshirts arrived so quick and the customer service was outstanding!"
"This Mock Neck is such great quality!! Fits amazing and shipping time was super fast!! Will be a repeat customer for sure!!"




























